Marketing that works is actually pretty simple. Most people will tell you differently, as that’s what you do when you try to make yourself sound more important than you are.
Great marketing means you truly understand who your consumer is and what change you’re going to help them bring to life. A weirder and almost embarrassingly small target audience is what you need because we’re all weird and nobody wants to be part of the masses anymore. Nor are you going to figure out how to truly make a difference in the life of millions.
Figure out who you’re serving.
Figure out what product or service you can offer that will truly make their lives better.
Figure out what the right price is for your product or service.
Figure out where the right place is to sell your product or service.
And voila, you’re 99% there.
Promotion is simply a set of tactics that can add fuel to the fire. But if you’re relying on those, then welcome to the rat race.
My name is Mario and I have been growing companies, organizations, and ideas for the last twenty years. I am the founder of Unkomplex. While you can’t hire me (haven’t accepted new clients in a few years), I am always happy to jump on the phone or meet for coffee.
Because I love to see people do good marketing.
And when people do good marketing, the world is a better place.
Period.